Research On Innovation And Development Of Commercial Bank's Consumer Credit Business Based On The Long-tail Theory

It was proposed that the principal contradiction in our society exists between the people's increasing demand for better life quality and the imbalanced and inadequate of economic and social development on the 19 th congress of the communist party of China.At present consumption financial is developing unbalanced and inadequate in our country.This phenomenon is mainly manifested that the consumption credit business of commercial banks is focus on the high-income groups and the consumption credit demand of the low-income class has not been effectively meet thus dampening the consumption's pulling effect on the economy.On the other hand,along with the rapid development of internet financial,consumer finance companies and small loan companies etc.,commercial banks are facing unprecedented pressure of competition.Commercial banks must accelerate the pace of transformation and innovation so as to get out of the shackles of development of traditional consumption credit business.Therefore,guided by the theory of financial inclusive growth and theory of long tail,commercial banks should increase the pace of innovation and transformation,widen the channel of the consumer credit customer,endeavoring geared to the needs of low-income groups in the consumer credit business under the premise of controllable risk.All of this is not only the objective requirement of economic and social development in the new era,but also the inner demand of commercial bank to practice concept of inclusive finance and seek for the of new economic growth point.Under the background of economic development mode transforming from the pattern of the export and investment-driven to consumption-driven and the rapid development of Internet financial,guided by the financial inclusive growth theory and the long tail theory,the paper interprets the necessity and feasibility of the commercial banks to expand consumer credit business to the low-income group.Based on the general analysis on the present developing situation,existing problems,the bottleneck and obstacle in the development process of commercial banks' consumer credit business in our country,using the research methods of typical case analysis,this thesis introduces the successful experience of Ningbo bank whose consumer credit business is in the forefront of the whole industry.After analyzing its development present situation and characteristics of consumer credit business with the help of a large number of detailed data,the paper takes consumer credit products of "tax bureau-bank e credit" as example,promoting its innovative ideas and business characteristics of consumer credit business for long-tail customers.At last,referencing the innovation practice of consumer credit product with characteristics of inclusive finance of ICBC and BC in recent years,the paper puts forward to countermeasures and suggestions so as to promote the consumer credit business innovation of commercial bank in our country under the new normal development.The thesis comes to the conclusion at last that commercial banks must carry on both strategic and tactical planning in order to remain invincible in the fierce market competition.First of all,they should recognize the importance of consumer credit business from a strategic height and carry out the top-level design in the different developing strategy and business model;Secondly,they should continuously sink work focuses on exploring potential in the long-tail customer area and pay attention to risk control so as to realize business sustainability in implementing the concept of inclusive finance.While giving full play to their advantages,they should make rational use of external resources and actively connect with government departments and Internet e-commerce platforms so as to achieve complementary advantages and win-win cooperation.