Surviving In This World Of Competitions

With competition in telecom market becomes fiery, how to improve the core competence has been the primary issue with which all telecom enterprises are confronted. Since telecom enterprises, from different countries, all invest more into market; it is difficult to keep the predominance as before, only with the advancement of communication technology and improvement of network. As a result, service becomes a key to show the otherness between different telecom enterprises. And the common understanding in telecom industry is to reinforce marketing station through service competition. Therefore, service marketing becomes an important way of service competition. However, the domestic telecom enterprises are not aware of the importance of service, because they monopolize the market for a long time. So, it is necessary to study how to develop the service marketing among telecom enterprises.First, article reviews the process of how to put forward, develop and carry out the idea of service and service marketing. Then, it suggests strengthening service marketing in accordance with analysis of competence and actuality of telecom enterprises and specialty of China Netcom Beijing Branch.Chapter 1 The developing course of service and its connotation, the importance of service for telecom business, which consequently educe the idea of service marketing.Chapter 2 Analyzing the current production of China Netcom Beijing Branch in existence, applying Baud Theory and SWOT Theory to analyze competed position and market foreground which China Netcom Beijing Branch have to face in detail, ensuring the market objective and endeavored orientation.Chapter 3 According to the detailed classification about the client structure of Beijing telecom market, reclassifying the groups of clients and making out marketing blueprint and detailed solution. At last, aiming at Personal Access Phone System, making the marketing analysis。...