China Netcom (group) Co., Ltd. Weihai Branch Telecommunications Value-added Business Marketing Strategy

Since China adopted the reforming and opening policy, its correspondence industry has developed rapidly. By the end of July, 2005, China ' s telephone subscribers have amounted to 340.095 million households and mobile phone users 368.015 million. So the total number of phone users has surpassed 700 million households. With the telephone aggregate capacity unceasing increasing, the traditional telecommunication service competition has been strengthened unceasingly, which cause the traditional pronunciation service having the tendency which gliding down.To promote the communication service's constant growth thus to realize the goal of " Enhancing industrialization through information technology" proposed by the Sixteenth National Congress of the CPC, many telecommunication companies including CNC began to transform from a telecommunication service operator to a comprehensive information service supplier. While the key determinant to become a comprehensive information service supplier is capable to provide various increment telecommunication service.Although telecommunication increment service has enjoyed a fast development in recent years, the overall result is still not so satisfying. At present, some major achievements have been made in mobile increment services like SMS and voice service. But no considerable breakthrough has occurred in the respects of fixed network and internet increment services. Major telecommunication operators have not developed any satisfying products for the demand, a good operation pattern has not come...