Marco Polo Bridge Telephone Office 2009, Beijing Netcom Broadband Business Marketing Strategy Research

As an important way of information transmission, the development of broadband services has been the rapid development with the popularity of the Internet. Especially in the business to fixed operators, both its share of operating income or to have the proportion of the number of customers has changed dramatically.Beijing Netcom for the first time to launch the "Super Link" ADSL broadband products represented since July 28, 2001. After nearly eight years of development, People to further deepen the understanding of the broadband, market structure was further optimized. Broadband services become increasingly strong market demand, construction costs continued to decline, Access Technology is getting more mature, these are great efforts to develop broadband services to create good conditions.First of all, A brief introduction of broadband technologies and business broadband products in this paper. As Lugouqiao telephone bureau for the analysis of the object to carried out research and analysis. And then, combined with a long-term at the forefront of the market of the broadband development's experience, the paper make a successive discussed for the choice of the target customer, public customer classification and public customer trends in 2009. Based on the characteristics of the customers of the regions, to determine the marketing strategy such as the concept of marketing, channel marketing and sales prices.