The Development Strategy Research Of Xiamen International Trust & Investment Co.,Ltd.

The trust business of our country was gone through large scale rectification for many times, with the issuing and implementation of"Trust Law",there is greater improvement in social economic environment, management environment and law environment that the trust business depends on for existence, now it is facing the unprecedented historical opportunity for development. Xiamen International Trust & Investment Co., Ltd. (XMITIC) is one of the typical state-owned trust companies of China, such as other trust companies, now it is facing a question of development. The writer has worked in the planning department of XMITIC for a long time, so the paper is based on knowledge of enterprise management and practice. This paper provides its development strategy plan. It includes six parts:Part 1: Preface. On the basis of clarifying company's history and general situation of operation, this paper proposes the urgency and significance in constituting the development strategy of company.Part2: Analysis of external environment of the company. It includes fields like policies and laws, economics, social cultures, technology, industrial environment and competition situation, historical opportunities provided by the construction of economic zone in the west seacoast of Fujian province to XMITIC are especially emphasized.Part 3: Analysis of internal environment of XMITIC. Introducing the shareholders, operation and management situation, and problems of the core case: XMITIC.Part 4: Analyzing the whole state of XMITIC using method of SWOT, and finally fix the whole development strategy and choice of operation.Part 5: In order to make sure the effective implement of the plan, aiming at the prominent problems, this part forwards the research emphasis of the paper: creating perpetual profit-earning model, and 3 aspects which are professional operation, full marketing, cooperation with other financial institutes are deeply researched and clarified.Part 6: Conclusions and suggestions. Issues solved by this paper, deficient places of the research process and suggestions for future research.The core competition of XMITIC is quickly formed by the establishment and implement of series of operation strategies. This makes the company acquire a favorable position in the future competition, leading to the continually increase of the profit and persistent and fast development.