Economic Evaluation Of Book Mall In Yanji

Project management and project evaluation of the economic effects are usually considered to be the product of the Second World War, and are mainly used in national defense and military projects in the 1940s and the 1950s, the 1960s to the 1980s, the scope of its application is still confined to construction , defense and aerospace, and other minority areas, such as the U.S. Apollo moon-landing project.After the 1990s, with the advent of the information era and the rapid development of high-tech industries, the project's features have also changed tremendously, for example, the Uniqueness of project replacing its Repeatability, flexible working increasing gradually, managers found that the traditional management principles in the era of knowledge economy was failed, but they soon found that implementation of project management is precisely the key means of achieving flexibility; They also found that project management in action on the way to maximize use of internal and external resources, and fundamentally improved the work efficiency of the middle management.Therefore have adopted this management model and become a vital enterprise management tools. After a long exploration and summarization, the modern project management gradually developed into an independent disciplinary system in the developed countries, becomes one of the important branch of modern management. Although the history that the project management analysis as a scientific to study is not long, after 30 years of effort, the international project management professionals have a preliminary consensus on the importance and basic concepts, various professional organizations, such as the Institutes , Training educational institutions, advisory services and research and development institutions etc, have mushroomed, competing growthand the trend of development is very quickly.The theory of project economic evaluation is an multidisciplinary integrated cross-project that the theoretical foundation is about classical economics model of perfect competition, social utility theory, the marginal analysis, Pareto improve the welfare of criteria, welfare economics, economics, development economics, while absorbing the community Science, political science, mathematics, operations research and other disciplines of principle, principles and methods and to develop a, technology, and an important part of economics in China.The content depth and focus of economic evaluation is decided by the requests in different stages of the project. Project proposal stage of the economic evaluation, with a focus on project construction projects around the necessity and possibility of demonstration projects of economic conditions and economic conditions, the content can be simplified appropriate and depth can be shallow relatively;the phase shuold build a comprehensive, detailed and complete analysis and feasibility studies about the necessity and feasibility of the project in accordance withfeasibility study of economic evaluations In accordance with the requirements of reunificated evaluation methods and evaluation parameters .The economic evaluation of investment projects can be divided into the major national economic and financial evaluation rating as two levels, including financial analysis, economic cost-benefit analysis, cost effectiveness analysis, uncertainty analysis, risk analysis, regional economic and macro-economic impact analysis, the purpose is to choose the optimal programme from a number of recommended options.On the basis of detailed analysis about the project development and management environment,and considered about the the environment of the project assess the market value of the land reasonably. Rising preliminary views about the feasibility of the project and the development and management planning and make a recommendation of the planning and project design, construction design, environmental art and design. With the situation and the characteristics of the project, exploring possible ways. Of the project development and management to analysis the investment and risk in the project . Making recommendations about Decision-making and implementation of the project to optimization.In this paper, mainly analysised the macroeconomic background, about city of books and cultural projects ,mainly from national and regional industrial policy, urban construction planning and consumer demand shows the need for the construction of the project. Final analysis the necessity and significance of the project evaluation. Second, summarized the related theory about the economic evaluation , reviewed the economic evaluation of the theory from the contents and the key indicators of assessmen the project evaluation,especially on the project. laiding a theoretical foundation for further study of this paper.Then analysis the economic effects of the city Yanji books culture city project detailedly. Analysis the economic effects of before and after the implementation of the project ,focusing on the financial assessment, further evaluation of the implementation of the project results to prove its feasibility and effectiveness.We from the Specific circumstances of Xinhua Bookstore in Yanji City,congsidered the specific situation and the local real estate industry with the market situation and trends, research the feasibility of the book culture in Yanji City project deeply. Obtaining a series of economic evaluation indicators through financial analysis of the book cultural project ,the major economic indicators of evaluation were: investment profit margin is 47.97%, financial internal rate of return is 29.37%, the financial evaluation of the projects are ideal targets , this project has a good economic results. By the project's break-even analysis that, as long as the sale of all of the item sold 53.56 %of the area, you can achieve break-even, so the profitability of the project, a better return on their investment.From the project's sensitivity analysis, the total investment in construction and sales of little effect on the project, that the project had no significant market risk. From the market point view ,the prospects of the project is optimistic and to the regional economic and social development have a positive impact. Through the analysis of all aspects of the project indicates that the project has good economic and social benefits, thiis project is feasible. Before making the investment decision, it is very necessary to research analysis and comparison estimate the effect about the technical and economic and other aspects,of the proposed investment projects , and thus the viability of the proposed project evaluation and how to build the views of investors for the project to provide a reliable basis However, in practical application there are still some problems, is to further improve and refine the project evaluation index system and economic evaluation methods to make the following observations: Use of mathematical models to evaluate qualitative and quantitative analysis of organic and integrated, more scientific, reasonable and accurate evaluation of effectiveness of the project works; the project's economic evaluation index system and evaluation methods to further promote the evaluation of other items to make a General applicability; further after the implementation of the project after the assessment, sum up experiences and lessons for future project evaluation of reference.