Strategy Management On Shenyang Xinji Real Estate Company

Based on the highly developing market of the real estate fields, this paper reviews the history and analyses the status quo of the Xinji Real Estate Development Limited Company. According to the study of the market macroscopical surroundings, this paper gives the market segment to the commercial real estate, hotel, office building and residence, confirms the target clients and competition opponents and builds up the field model in the future.Depending on the SWOT analysis, XinJi Real Estate Development Limited Company sets down to develop mid and high quality residences as the main guidance, while main target clients is in the North East Market. Through the guide of the value engineering and client demisability theory, XinJi Real Estate Development Limited Company creates own company brand and try to realize the target that the developing area will rise to 1 million square meters in the next 3 years and go into the main cities in the next 5 to 7 years. In the mean time depending on the brand predominance and copying the management pattern, XinJi Real Estate Development Limited Company will realize the strategic target, which developing area rises to 1 million square meters per year, and the sales profit will rise to 20 million RMB in the near future.To realize the target, XinJi Real Estate Development Limited Company should innovate the corporation culture, business philosophy, organization chart, human resources construction, strategic association and financing channel and so on. XinJi Real Estate Development Limited Company must go on with the focus strategy way, taking on innovation to the product in the center city, ShenYang, while constructing high quality residences, creating the well-known and good-fame brand, setting up the strategic association to solve the financing problems, investing and storing the necessary tract, finishing the strategic layout and realize the strategic target in the end.