Research On Developing Strategy Of K Energy Corporation

The paper is about the developing strategy of K Energy Corporation (KE in short), which is a small foreign oil corporation extracting oil with CNPC now. So it is in a monopolized market. After 7 years development, KE begins to come into pullulate stage.The external environment is of benefit to KE as a whole. Oil needs is great, and price is high. Oil extraction industry is very well. In a while, the factors affecting oil price is very complex and difficult to forecast. Oil policy is instable. Compaction is furious gradually in the future.By making contract with CNPC, KE gets more than 100,000,000 ton of oil reserve and now products more than 300,000 ton of petroleum every year. But resource condition and ability is great weaker than 3 big state oil companies.By research and analysis in detail, KE selects its strategy style as developing strategy, divided into 3 stages and using different styles in different stage.Operations strategy of every stage is confirmed on the base of object from 2006 to 2020. To control risks in the future, KE makes functional policy including human resource financial and so on.