Study On Small Petroleum Product Marketing Strategy Of Petroleum Company In Northwest Fuel Oil PetroChina

With the transformation of state-owned enterprise reform and economic development mode eighteen, fuel oil in the Northwest sales as the main body of the Northwest market small petroleum products competitive branch, is facing the competition environment changes, the enterprise external economic environment,the industry environment, the internal management has changed. In the face of increasingly fierce market competition and the rapid expansion of the scale of the enterprise, how to seize the opportunities for development, to meet the management challenges, promote the development of enterprises, has become a major issue of company management to be solved urgently in high. Therefore, strengthening the research of marketing strategy, do do strong main business, has the very vital significance to guarantee sustainable development of the company.The emphasis of this paper is the analysis of fuel oil in the Northwest Sales Company in the face of new changes in marketing environment, analysis of the changes of internal and external marketing environment, to the company and competitors are analyzed by the enterprise marketing theory and the structure of the industry competition theory, and put forward the "four factors weighting method"based on market experience, through the combination and optimization of the marketing strategy to adapt the development and change in the market, ensure that the market sales and market share, so as to guide the company to better development.