Study On Case Of TT Comparison Shopping Web's Marketing Stratagem

What is called a website of comparing shopping is a special vertical searching. Its main function is collecting and treating information of shopping in internet to provide all kinds of messages on wares and merchants to customers to help them buying in internet. Meanwhile, a website of comparing shopping is also becoming a new marketing platform in internet.By means of recording real things, using theories of conventional marketing and marketing in internet, this paper analyses and solves strategic problems of marketing on a website of comparing shopping called TT Networking, especially, in current environment of electronical business in China, not copying completely foreign mode, how to nativize it so that we can give some strategic suggestions on designing as a whole and developing in long-term of TT Networking.Research thinking is to find out problems in first step. The method is to investigate external widely and to know the background and the status in the trade, including running modes, points of increasing profits, sizes of markets, and trend of developing of the TOP 3 web site of electronic business. In this way, we can prepare our bases in theory for making certain of objected market. Then, investigate inner of TT Networking omnidirectionally and understand developing course of website on the spot. The second is to analyses problem. The purpose is mainly to establish marketing stratagem according to business stratagem, aim and resource of company, to use for references of foreign successful experiences, to analyses competitive environment of comparing website in inland, status of main competitive adversaries and how to mine potential market.According to the orientation of the website, the marketing stratagem is constituted. It is needed to use for reference to successful and failing experience. From message and shopping requirements of customers, service and customer experience are stepped up, do it best in extent and deepness. These are also difficulty and key of TT Networking showing its talent from numerous competitive adversaries.