Researches On The Roles And Tactics Of The Intangible Culture Heritage "Torch Festival" To The Tourism Development In Liangshan Autonomous Prefecture

Intangible culture heritage is an important part of culture heritage, which witnesses the history of China and is an major carrier of Chinese culture. Nationality festival, a kind of intangible culture heritage, is out of the ordinary because of its lively and queer characteristics. The holding of tourism festival has promoted city's developments. Beside, it integrates tourism resources in the city , helps to set up the city's image and drives the development of concerning industries. Distinctive Nationality festival could both make the city's tourism image and promote nationality tourism. It also has grate role in pull the tourism economy in minority nationality regions. Put emphasizes on the development of the distinctive minority nationality's festival to promote it's tourism economy develop sustain ably.Analyzed of Yi nationality's torch festival's role to Liangshan's tourism development, it proposed how to take use of torch festival to promote the tourism development in Liangshan. The paper includes 4 chapters:Chapter one, the paper made a conclusion on the concerning researches both inside and aboard, and put forward the main idea of the paper, the origin of the resources and the researching methods.Chapter two, the paper analyzed the Torch Festival's role to Liangshan's tourism development. First, the paper explained the deep culture connotation of intangible culture -torch festival. Then it analyzed the torch festival's role to the tourism development in Liangshan. At last, it discussed the problems lying in the festival and tourism industry in Liangshan.Chapter three, the paper analyzed interaction between the inherit and protection of the torch festival and the tourism development in Liangshan.Chapter four, the paper mainly discussed how to use torch festival to promote the tourism development in liangshan. The paper listed typical cases and analyzed the advantages, disadvantages, threats and opportunities of tourism market in Liangshan. Beside, CIS strategy has been led in to plan Liangshan's tourism image to promote tourism development in Liangshan. It probed into how to lasting the tourism impact of Torch festival and combine fashionable element into primitive festival.