Research On Supply Chain Risk Management Of Real Estate Enterprise

The paper's purpose is to improve the reliability of the real estate enterprise's supply chain, ensure the implementation of supply chain management objectives. Based on the research of a lot of documents and cases, the paper integrates the theory of supply chain risk management and the real estate enterprise's own characteristics, summarizes the concept, classification and characteristic of supply chain risk, sums up the status in quo of domestic and foreign research on supply chain management and supply chain risk management, represents the enlightenments to the aspect of our country's real estate enterprise's supply chain risk management by the experiences of Celestica Electronics and L.M.Ericsson and finally sets up a integrated set of method of the real estate enterprises' supply chain risk management.The method that designed by the paper includes three steps. First of all, identifies the supply chain risk by the Delphi Method, systematically links the theories, experiences, information and technologies, and conducts a comprehensive understanding of various risks faced by the enterprise. And then, evaluates the risks by the Fuzzy Comprehensive Evaluation Method, assures the probability, consequences, loss and interaction of each risk incident and whether the whole risk level of supply chain can be accepted. Finally, conducts risk programming, control and monitoring, develops risk avoidance strategies and implementation means, takes decisive measures to get rid of the impact, resumes the normal status of supply chain, implements the planned objectives, executes real-time monitoring on the enterprise's supply chain risk to prevent the risk, solves the various risks of supply chain faced by the enterprise comprehensively and effectively, achieves the goal of real estate enterprise's supply chain risk management that includes prevention, monitoring and summarizing.