Study On Risk Evaluation Of Shuianhaoting Real Estate Project In Weifang City

In recent years, with the great development of real estate industry, real estateindustry has become one of pillar industries in the country. But after2010, because ofthe rapid development of house price, a series of policies about real estate is putforward and made many real estate developers is facing to lack of money. Once realestate developers don’t earn money or their capital chain break down, the real estateproject will get off and the development of real estate project will face to great danger.So it is very necessary to apply risk management to real estate project.Based on the analysis of real estate market of Weifang, the article applies thetheory of risk management to Shuianhaoting real estate project of Qingzhou city,takes risk identification and risk assessment to the project and put forward themeasures of risk prevention.Firstly, the article studies the meaning and theory of risk management.Secondly the article elaborates the real estate market of the country and Weifang.Thirdly, the article identifies the main risks of the project applying Delphimethod and establishes the risk assessment index system.Fourthly, the article evaluates the risk of the project applying AHP and Fuzzysynthetic evaluation method. First used the AHP to determine the weights of riskfactors of the project, and then uses fuzzy synthetic evaluation method to the projectof integrated risk was evaluated, the project integrated risk at a high level of risk, andpointed out that special attention should be paid to the risk factors.In the end, according to the assessment result, the article puts forward themeasures of risk prevention to reduce the risk happened and increase the probabilityof project’s success. On the political risk is mainly to strengthen the real estate policyanalysis and the real estate market research, and local government relationship. Thetechnology risk is mainly from the architectural design, building materials and otheraspects of risk control and transfer. The management of operation risk is mainly from the management, contracts, and marketing planning aspects of the risk response. Onthe economic risk is mainly from the financing and market supply and demand of risktransfer and control.