The Research Of Project Management Of Key Account Marketing Of Chengde Power Supply Company

In recent years, the project management of key account marketing has become a crucial issue for many companies, especially in telecommunication and bank. In China, it's only several years ago when marketing theory was firstly introduced to electric power suppliers. So it's easy to understand that the project management of key account marketing is an even more brand-new thing. Without the guidance of the theory, some electric power suppliers came into action of the key account service. The research of this paper is aiming at this circumstance. The paper, based on the theory, focuses to the research of the Chengde Electric Power Supply Company (CEPSC). It describes the background of the marketing condition of, and constructs a mode of the project management of key account marketing of CEPSC basing on these analyses. After that, it analyzes the bottleneck of execution and introduces an answer on how to solve it, and it's expected to be usable to other similar electric power suppliers, whatever the theory or the practice.