Research On The Real Estate Marketing Plan

Real estate marketing plan is one of the real estate market formed by intense competition, real estate marketing should be on how the emerging disciplines. In an increasingly competitive real estate market, the urgent need for effective, practical marketing plan to achieve real estate marketing.In this paper, on the basis of theoretical study, first of all, the marketing plan in the field of real estate development and status of the analysis. Secondly, the use of theoretical analysis and investigations practice of combining research methods to real estate development business as a research object, I have worked with real estate marketing enterprise status, real estate development enterprises to explore the marketing mode. In theory to be adopted norms of modern economics in the study of comparative analysis methods, first of all is for practice from the reality in question: how should the real estate marketing>> And secondly on the assumption that the conditions defined by the real estate marketing study the scope of the third is to establish the theory that real estate marketing model; fourth is derived from the model theory hypothesis; Fifth is the fact that statistical tests; Sixth is that Clear conclusion and finally put forward policy proposals, complete transformation of the mode of real estate marketing tasks. The practice of combining practical work to investigations of real estate development projects is how to carry out the marketing plan.Conclusion: Based on the research and analysis of real estate development and marketing planning on the basis of the current situation, to analyze how the real estate marketing plan should be carried out. In an increasingly competitive real estate market today, developers driven by the interests of blind development has suffered from it, forcing their rational thinking throughout the real estate marketing concept, the importance of real estate marketing planning. Therefore, real estate marketing plan to promote the study of China's real estate development, improve the competitiveness of enterprises in real estate, the real estate industry to promote the management level onstage, will have a positive impact, with far-reaching significance.