The Study Of Customer Losing To A Multinational Logistics Company

This paper introduces and analysis the customer losing in the freight forwarding field. With the case of A company, this article analysis the company's competitive environment and the information of its competitors. Pointing out the competitive position of the company via analyzing its ratio possession and competitive capability, the article mainly analysis customer relationship management problems of A company and makes out improved solutions. The paper divides into five major parts altogether: First part introduces the meaning of the topic; Second part indicates overview of this industry and marketing environment of A company, competitors and the competitive position; Third part analysis the present situation for customers losing and points out problems in sales management, customer loyalty, customer satisfaction etc. Forth part drawn out the improved measures basis on the things that are narrated and discussed. Especially suggest to build up CRM system .Fifth part arrives at the conclusion...