Research On Network Marketing Channel Integration Strategy Of Turism Enterprises

The 21st century is an era of prosperity and development of tourism, when the advent of the Internet age, tourism and aviation network as a combination of the times for the tourism industry after World War II, will operate in the new organization, new operators, new forms of communication and new technology means , And other aspects of the tourism industry to plug in the new wings. Therefore, tourism advertising, online travel, tourism network trading center, tourism booking and settlement network is becoming increasingly popular, tourism marketing is imperative. In this paper, based on tourism products directly supply enterprises, network marketing channels will be integrated tourism enterprises use the Internet as a channel for the basic starting point, specific tourism enterprises of the network channels integration.This paper from China's tourism market and network development of the tourism market research start with, then, at this stage of China's tourism marketing network in the five basic model has made in-depth analysis. Then the travel site and channel types, the use of network marketing channels scale, tourism consumers of network marketing channels such as the acceptance of in-depth study to analyze China's tourism marketing channels using the status quo.In China's tourism marketing channels in the study found that the status quo, tourism marketing channels is still at the initial stage of development, there are many issues, including: business sense of competition is not strong, weak brand awareness, direct sales network seriously enough channels, network channels structure Setting unreasonable that the related facilities imperfect and the lack of personalized marketing, and so on. This paper-related issues for multi-channel marketing system and the integration of channels, the channels are integrated the basic model and related strategies, and channel integration objectives, principles and factors to be considered doing the analysis and description. Finally, through case - Guangzhou Changlong tourist resort of specific analysis, the tourism marketing channels integrated enterprise network strategy for the practical application of a demonstrated example of that.In short, this hope for tourism enterprises to integrate Internet marketing channels, to provide a preliminary systematic ideas and network marketing channels for the integration of research to provide certain information.