A Research On Tourism Industry Development Of Sanxia Area

Since 1990s, Industry Cluster has developed into an important economic structure. Via Interactive cooperation and communication, Ventures within the industry Cluster could grasp benefits from scale economy and economy of scope, produce great spillover effects, and drive the economic development of the region and even the whole country. It is proved that economic growth rate of the regions with Industry Cluster is higher than those without Industry Clusters. Such as traditional craftwork industry in Italy, soft industry in Bangalore, India, small ware industry in Zhejiang, and specialized town in Guangzhou, China. These are typical examples that Industry Clusters drive economic development.Practice has proved that the industrial cluster has become a common feature of today's industries with international competitive advantages and an effective way to reinforce industrial competitive power or from a regional competitive advantage. Since the 1990s, the conception of the industrial cluster puts forward formally. The domestic and international scholar also starts to research on this new industrial organization. The significance of the new principle of industrial cluster to economic development has attracted unprecedented attention from the international academic, commercial and political circles.As a sunrise industry, tourism industry has been in an vital position in building a well-off society. To enhance the competitiveness of the tourism industry and speed up the tourism industry clusters has become a popular concern for most tourist researchers.At present, though the tourism industrial cluster phenomenon widely exists, and there is further development trend, the direct research on theoretically to the tourism industrial cluster is still at primary stage. This is incompatible with the growing practice of tourism industrial cluster. With reference to the theories of industrial cluster and based on foundation of the inside economic regulation of development of tourism industry, this article proposed the basic theories of tourism industrial cluster, including the notion, the characteristics, the conditions of forming and development, the processes of development and the law of development, which are break the mode of theoretical research on general industry. Furthermore, the paper endeavor to explore the practical value of applying industrial cluster in development of tourism industry and look for rule of competitive advantages of tourism industrial cluster by these new organization of enterprise.Theoretical research to tourism industrial cluster can not only enrich basic theories of tourism industrial cluster but also offer reference and consult to development of tourism industrial cluster in Sanxia area.The thesis analysis the status quo of tourism industry of Sanxia area, that on one hand the Sanxia area tourism industry is beginning to take shape and the layout is becoming concentrated, and on the other hand, many problems exist on the respects of unhealthy competition between tourism enterprises, immature tourism market, shortage of tourism talents, poor overall shaping ability of brand image. However, the tourism industry clusters can better solve the above problems. The paper emphasize the necessity of develop tourism industry clusters in Sanxia area from the following four aspects: the improvement of the competitiveness of the Sanxia area tourism industry, the aim of sustainable development, the creation of regional tourism brand, the development of regional economy, and the maintenance of social stability.Tourism Industrial Cluster in Sanxia area should be guided by Industry Cluster theory. This thesis does a feasibility analysis to Tourism Industrial Cluster in Sanxia area in repects of position commercial law, input-output method, spatial correlation method, gathering method, the tourism industry cluster "diamond model" and many more perspective.Then, a conclusion is drawn that Sanxia area possesses the basic conditions and advantages of Tourism Industrial Cluster development and also faces some problems and obstacles. In the end, the thesis comes up with Suggests and strategic plans of the development of Tourism Industrial Cluster in Sanxia area from six aspects: Strengthen government support, Enhance venture initiative, Impel bland construction of Sanxia area, Promote professional strategy, Improve development conditions and Persist in sustainable development.