The Study Of Key Success Factor In Economy Hotel Franchising

Currently, economy hotel of our country is in the high speed development period. We can Anticipate that economy hotel of domestic quantity will develop with 50% above the speed in three years in future. The reason that economy hotel gets the investor favor is mainly lying in the short investing recovery and the fast extending speed, and the high repay by passing to market. The economy hotel group of the international well-known brand enters our country market in succession, and has already become the explicit business model and the investment plans. The competition in economy hotel of local brand is more and more vigorous. At the same time, domestic low star hotel has been conduct very badly. The transformation to economy hotel becomes another exit of the medium and low star hotel, which makes the competition more vigorous. We can anticipate that the high speed extends will make economy hotels head for the saturation and competitive more and more in future. Furthermore, the local economy hotel will be the world of the big and strong brand in the future. The economy hotel of single bodies will draw off gradually in the competition, be procured or choose another way to acquire the competitive advantage.Because the scale of the economy hotel is small, and the financial power is limited. The main characteristics of franchising is less tangible assets, and mainly invests hotel service brand and management...etc. The development of franchising can make economy hotel have guest source, control the quality and pay less expense. As a result, franchising is the best and efficiency way to extend for brand economy hotel group. However, the franchising of economy hotel of our country is just in the start stage, and exists many problems. This text analyses the present condition in economy hotel franchising, and combines to success experience of home inn,motel 168 and super 8 by franchising, which finds the success factor of economy hotel franchising, Namely the strong brand, advanced network terrace, overall cost control, explicit market fixed-position, continuous creating. At the same time, this text still analyzes the key problems in economy hotel franchising, namely Franchisor lack of direct management, the big risk in operating, standardized product, service problems, missing the talented person, disadvantaged the franchising legal system, Lack of the powerful franchising management organization etc. Aiming at these problems, the writer puts forward correspond counter plan of economy hotel franchising, namely, strengthening the direct management to franchisee by Franchisor, the human resource management, raising the management level and quality of employees, conducting the legal system construction quickly, strengthening the promoting of franchising, strengthening the customer the file management, carrying out frequent customers plan etc.. The writer hopes that these suggestions can provide the lessons for the development of the economy hotel.