Scheme Of Marketing Planning For The Real Estate Project "TC City·Water Land In Dream"

The article conducts an in-depth investigation into the exploitation background, the existing problems, the environmental resources and competing circumstance of this project "TC City·Water Land in Dream". Through the subdivision of the market and the consumers, it is decided that ST local consumers are targeted as the major market and the consumers from Mianyang and Chendu are targeted as subsidiary market. And the competitive strategy is to aim at the high-end real estate market in ST County. Based on the analysis of relevant resources, the author propose to name the project as TC City·Water Land in Dream, and puts forward the marketing philosophy: Park·River·Nature, and puts forward five selling points.The article also puts forward the corresponding product design scheme, price raising and adjusting plan, four selling channels (), and the corresponding promoting method and promoting tools.The innovative aspect of this article lies in the new development model which makes the most of available resources and integrates the project exploitation into city development planning, thus changing the pure real estate development model and providing valuable advice and reference to the similar project operation.