The Marketing Plan Of The DaYu Culture Tourism Section

DaYu is one of the forefathers of the Chinese Nation. The distribution of DaYu is harnessing the rivers scientifically and initiates Xia Dynasty. The DaYu Culture Tourism Section lies in Wenchuan County of Sichuan Province. DaYu King was born there. In order to develop the hometown of DaYu Emperor and develop the economy of Wenchuan vigorously, the government of Wenchuan County entrust us to make a marketing plan for them. So in this paper, we use the modern Marketing theory to give a Marketing plan for them as follow:In the first part, we give the introduction of the project and the developing strategy. In the second part, we give the history and study of DaYu and Xia Culture. In the third part, we analyses the market, the need of the market and the development of the product. In the forth part, we expound the Marketing Strategy of the DaYu Culture Tourism Section, we analyses the environment, the competition and the SWOT, make the Segmenting and the Positioning and establish the Marketing Target and the Competition Strategy. In the fifth part, we make the Marketing Tactics of the DaYu Culture Tourism Section. It includes the Product, the Price, the Place, the Promotion. In the sixth, seventh and eighth part, we interpret the organization secure, the capital secure and control secure of the Marketing plan.Because the DaYu Culture Tourism Section is not famous now, and it needs a long time and more capital to build, so making the Marketing Plan is very difficult. We proceed from the needs of actual combat, using the modern Marketing Theory to manage the tourism enterprise. This paper has meaning of guidance for the DaYu Culture Tourism Section, and has some reference value to the manager of the tourism enterprise.