Business Success & Fail Analysis Of Sinoinfo.info

I founded Sinoinfo.info in March 2002, mainly dealing with international tendering information products on internet. Sinoinfo.info is the first professional e-commerce company in the field of China International Tendering Purchasing by foreign loans, which the only one to earn the authority by the experienced and professional tendering companies in China. The business of Sinoinfo.info is focused on tendering information announcement concerning the loans from the World Bank, Asian Development Bank, Japan International Cooperation Bank and other foreign governments, and offering the added value service in addition. The tendering information from Sinoinfo.info is famous by its profession in accuracy and quickness, covering the fields of industry, agriculture, communications, environmental protection, poverty alleviation, education, health, science & technology etc. concerning the related provincial and national important projects. Sinoinfo.info relates the traditional international tendering procedure with B2B e-commerce to deeply develops the advantage of internet, and initiates the new method of tendering information announcement on internet.Sinoinfo.info grasped accurately the vacant market at the very beginning, as a result, market position is correct, and concentration marketing strategy is successful. Thanks to the non-competition market, Sinoinfo.info occupied the market as a beginner.In the environment of the drastic market competition, Sinoinfo.info studied carefully the competitors and developed its advantages. The facts showed the strategy adjustment in the middle time of the Company was successful, due to the accurate market subdivision, new products introduction and different marketing strategy.However, the market competition became more and more drastic. Strongly stricken by the competitors, who employed unjust competition means, and information source, which was sharply deducted, Sinoinfo.info was plunged in the difficult corner with talents run-out and sales down. Due to the lack of capability in theory and business experience, I failed to find a new product or market opportunity, and had to abandon the goal of entering the first group of the market, and finished the business of Sinoinfo.info.The article deeply analyzed the business development and strategy of Sinoinfo.info, from the foundation, development and maturity to the completion, with the method of theory related to practice. During the writing, the author referred to the company files and visited staff, sincerely hoping it can offer more rare experiences in the business management in the future.