Business Plan Of Hengshare Co.ltd, Peking

The innovations compound of Theory, method and tools of Trading and the fast moving information technology bringing a revolution to the investment industry: computers running particular strategies are taking the places of discretionary Traders. The most famous among them is the great medallion fund managed by renaissance tech, had make a unbelievable achievement of keep wining 35% and more for last 15 years. That is beyond any human traders in the history.By year 2007, quantitive fund is moving very fast and becoming a main approach of trading. Information technology provide great help to make quantitive trading more powerful, more precisely, lower the cost and suits investor's need better. More and more international company is providing quantitive fund service to investors, but there isn't any quantitive fund or autotrade platform can be found in the fast growing, developing China.Hengshare Co. ltd, Peking is a new company be set to bring the revolution into China, She is the first one cooperate with international institute and companies to develop trading strategies and provide autotrade platform to Chinese investors, who manage several quantitive funds at the same time. The company sends orders generated by strategies form all over the world to user's account to make trades through Internet, and offer a supermarket of trading systems to both system developers and system traders. This study is trying to find a operational solution based on the analysis of Hengshare Co. ltd, Peking's technology, team, services and products, marketing plans, also with Chinese investment consulting service industry and E-commercial. The solution should be a reasonable business plan to help companies like Hengshare who develop quantitive trading strategies and providing platform service wining in China.There is a huge market in Chinese investment consulting service industry, and there used to be huge need of the industry. Today the need was destroyed by lack of trust. The primary reason is: there is no any individual organization or government agency keeps tracking the service quality of the service providers. Because of that, most Chinese investors prefer to buy a fund today. Company's competitors all wondering around, they are industry leader Collective2.com, FXCM, Tradency, and Interactive Brokers. Investors may buy funds and stocks instead of quantitive funds, but the good thing is quantitive funds often give a better profit level (20 %+) than the other firm of funds.Company's allies are much more then competitors, they a billions of internet users, hundreds of system developers, thousands of consulting service providers, many Brokers with API provided, and huge banks running forex and gold trading in China.Internet users customized with free services, and billing online is still a big problem blocking the growth of online business, but there is a way out this problem: the introduce broker program.So, we got resources to compete with international firms. The system developers is not belong to any company and they go anywhere the can get their systems well sold or rent, if we got enough users we can get more numbers and more intelligence system developer here, and more system bring more users, and company can get Increasing Return from Virtuous Cycle.Company will offer lines of products and services. All service and products are internal linked. Quantitive funds provide cash flow to build the platform, the platform bring more money and better system to the funds at lower price. Excellent system can be sold at Collective2.com and bring international users to the platform and world-class system to Chinese users. Educations bring cash flow and users and so on.The key In this industry is"seeing is believing", marketing would based on true performance and numbers of live accounts. Public praise selling and event selling will be primary approach of marketing, keeping up the steps of China financial innovation, company will be able to serve 1000 customer at the same and manage 10,000,000 $ at the 18th month and get 5 times of it at 36th month, income 10,835,633$ before taxed.