A Study On A Investment Company's Development Strategy And Countermeasure

Since the establishment of Shanghai Pudong New Area in 1992, many cities in China have set up their own newly developed areas in succession. In order to accelerate the building-up works in Wuhan New Area, Wuhan New Area Investment Company (abbrev. A investment company) is set up by way of administrative decree of the government. A investment company, has its unique role. What kind of enterprise's development strategy is made concerns the interests of the government, the shareholders and the enterprise itself. So it seems particularly important.This text has introduced the background in which A investment company was produced at first, pointing outs the difference on the development mode between the New Area and domestic existing main newly developed area. Therefore, A investment company must make the development strategy suitable for itself. Then the text explains the general theory of making company's development strategy, proceeding with concept, level of strategy, makes an introduction and analysis to company procedure that development strategy form, putting emphasis on the introduction on commonly used SWOT analysis in company strategy. On the basis of three hypotheses, the article has carried on overall SWOT analysis to A Company, has confirmed the stability-development strategy and the strategic direction of A investment company, proposes strategy implementation measures. It also has explained how to control implementation. Finally, the article carries on a discussion to some problems about company's strategy, such as financing idea, market-based operation of land store.