Research On Development Strategy For Invest-holding Company Of Changsha Economic And Technological Development Zone

With the development of market economy in China,the market competition is becoming more and more fierce and the internal and external development environment of various economic entities in the market is changing rapidly.At present,Invest-holding Company of Changsha Economic and Technological Development Zone(Changsha CTDZ Invest-holding Company)as a member of the competitors in the market is urgent to make a long-term and comprehensive development strategy in order to promote the development of enterprises and to better adapt to the fierce market competition,according to the development characteristics of enterprises,and finally the company can promote the sustainable development of itself.In the thesis,First of all,the author makes a detailed and thorough study on the theory of strategic development;secondly,the author makes an analysis of the development of the company by the ways of SWOT and PEST and knows the internal and external environment of the company's development,and explores the advantages and disadvantages of making the company's development strategy;Next,the author makes the content of development strategy for the company,and to build the company's development strategy from the aspects of improving internal governance,management mechanism,strengthening human resources construction and establishing effective pay incentive uniforms,in order to ensure the implementation of the company's development strategy.It has very important meaning to make the research on the development strategy on Changsha CTDZ Invest-holding Company,not only provide a reference for the company's strategy-making,which is better for the company's long-term development,but also play a stimulated and referenced role in the other state-owed companies.