The Market Strategy Research Of The Netcom Group System Integration Co., Ltd

Process close development of 50 years, China Netcom Group System Integration Co., Ltd Heilongjiang Branch (hereafter take System Integration Co., Ltd for short) from the post and telecommunications research institute, software engineering bureau, Goldmind to take shape already, it occupies decisive position on Heilongjiang province IT marketplace.In enterprise top speed development, the way in the tradition product beneficial lead of the enterprise is no longer suitable; replacing by strategy development pattern. For this purpose, the author goes deep into the macro-economy environment and IT industry environment, the outside to enterprise competes for analyzing having been in progress systematically, and goes deep into the outside resource can apply by acquaintance enterprise. And at the same time, in the inside environment, description the main body of the article has been carried out from history evolution angle, the organization frame, human resources and production marketing and analyzed the ability synthetically.On basis analyzing in the inner outside environment, the article has subdivided to three preserving degree. On industry marketplace, it has mimicked military theory and marketing rules, has suggested that adopt a defensive warfare in the Netcom marketplace; On the other operators market, we adopt flank war on business marketplace; On ICT business marketplace, strategy launching an attack on all fronts. On the products angle, it has carried out partition with company's product line, and according to product life cycle theory, it has carried out detailed partition and research. at the same time, it bring forward the marketing and sales tactics, carrying out product price tactics. On the channel development tactics, it carry out current situation, c channel acts, tactics and channel plan.This article uses the true and detailed investigation, overall material analysis, then analyzing the company the macroscopic environment and the tiny view competitions, and internal resources ability of the company. On this foundation, this text puts forward the new strategy of the marketing strategy, establishment profession market through principle of the military theories, making sure the product marketing strategy through the product life cycle analysis, developping new space of the company development through the product agency,.In the resources guarantee issue, this text puts forward new measurement of studying model oranization, puts forward perfomance management and propoganda tactics.Because of time limited, the strategic research work of the Netcom Systmen Integration Co., Ltd is also insufficiency, it needs perfection in writer actual work; breaks the bottleneck of the market development and creates new brilliancy of the business enterprise development continuously.