Header Netcom Marketing Strategy

Along with the unceasing development of market economy, telecommunication market enlarges continuously, the telecommunication reform deepens step by step, the Chinese telecommunication profession is facing the profound transformation, and the adjustment of industrial structure and the tendency of industrial amalgamation are irresistible. The Baotou Netcom is as a local leadership telecommunication enterprise which develops from the traditional economic system. How to grasp the current and the future market to satisfy the service demand of different user and different level by using existing network resource and new technology, to promote own harmonious and continuable development, will be the important topic that should be solved urgently.The competive main part increases in the fixed telephone market, the blind competition occurs repeatedly. As a traditional fixed telephone operator, the Baotou Netcom encounters the unprecedented difficulty on survival and development. It is urgent matter for the Baotou Netcom that how to obtain the breakthrough, win the development, realize enterprise reforming smoothly in this kind of competition environment.The Baotou Netcom is a traditional state-owned telecommunication enterprise, after a series of significant telecommunication organizational reform just as the separation of government and business, the peeling mobile, the separation of north and south, remanufacture and going on the market and so on, the Baotou Netcom became a fixed telephone operator with perfect system, advanced technology, broad network and rich business. It has certain advantage in the Baotou area. But along with the telecommunications industry rapid development, the traditional fixed telephone service development declines gradually. Under the prerequisite that has no new business increase point, the service development has postponed day by day, the whole profit ability drops, the enterprise has gone to an important period which relates the life and death. It is very important for the Baotou Netcom that how to rely on existing business under the existing system environment and design the future reasonably using advanced technique, to establish the whole developmental strategy suitable for the Baotou Netcom.This article first discusses the competition environment of the telecommunication enterprise market, points out the theoretical significance and the practical significance of establishing the market development strategy in Baotou Netcom. Then uses strategic management theory to analyze the interior and exterior development environment of Baotou Netcom by the strategic analysis tools just like SWOT analysis method, baud analysis method and value chain analysis method and so on., points out the Baotou Netcom's advantages which exist in the business development, defines the disadvantages which exist in the course of enterprise reforming development, thus suggests the strategy localization of market development for the Baotou Netcom. According to this strategic localization, it proposes the specific strategic target and the effective safeguard measure of developing this target.