Study On Strategy Of Technological Innovation In AJ Company

The aim of technical innovations is to bring successful products and services from technology. Technological innovation strategy is to make the overall objective and deployment of technological innovation on the basis of correct analysis of the enterprise's external environment and internal environment, and the ways and means to achieve the overall goal planning.Product innovation is one of the core technical innovation, Factors affecting the choice of innovative products are market, technology , industry , the consolidated financial material resources and business enterprises overall strategy. In the composition of the three-dimensional space of the market, technology and industry, according to their recency product innovation space could be divided into eight sub space. According to the external market environment and the level of technology, applying the choice of innovative products space model, this article analyses AJ company's innovative products choice and technological innovation strategy, AJ company's choose the 13 (old markets, newtechnologies) and 14 (new markets, new technologies). Innovation strategy is independent innovation as the main and cooperation innovation as the accessorial. No change to other industries, so the choice of innovative products change from a three-dimensional space into a two-dimensional space of space.According to the level of technological development and technological gap comparative analysis of AJ company, and AJ company SWOT analyses, I identify the advantages, disadvantages, opportunities and threats of implementing echnological innovation . Overall, compared with the developed countries in the world the technology level of A J company in many areas still exist a larger gap. The technological innovation strategy should be a innovative strategies, independent innovation strategy as the mainly, innovative strategies for cooperation as the important complement. In some developed and advanced product areas, use the independent innovation strategy; in some international advanced technology use introduction to the absorption and innovation, conjunction with our own resources, walk the road of independent innovation gradually. At the same time, strengthen cooperation with foreign countries. The key of AJ company's innovation are to master the own core technology and to enhance system integration capabilities. Therefore, we should emphasize open independent innovation, and encourages the absorption of imported technologies, and strengthen the core technology .In this article, I advance some measures that can ensure the implement of technological innovation strategy in AJ company :high proportion of R & D inputs and intellectual inputs; continuous innovation in management; advanced R&D management models(IPD), focusing on intellectual property protection.,shaping the culture of innovation etc.