The Chain-Business Style Of Ma-lan Noodles Corp. Ltd.

The chain-business management mode is becoming a kind of main management style for service industry in our country. The chain-business level reflects the flourishing level in nation circulation system. Developing chain-business now becomes a world trend. Fast-food chain-stores have been always the main line of diet and also the quickest developed and briskest one. Among all the fast-food service industry, fast-food chain-stories have had great majority.This essay aims to give a case introduction and analysis in view of creating Chinese fast-food chain-store of "Ma-lan noodles" as a first class chain brand. Firstly, the author gives a brief introduction of Ma-lan Noodles Corp.Ltd. Secondly, there is a review from choosing the fast-food industry, making marketing tactics, building up the fast-food brand to setting up the fast-food value. Thirdly, a careful analysis is made concerning the process that Man-Lan Noodles have experienced, from carrying out science management to keeping to standard management, from forming a management advantage, continuously extending its chain development and finally obtaining a most glorious management accomplishment to facing a new market competition challenge, then followed the author's view. on the management condition that such Chinese style chain stores as Man-Lan Noodles. The fourth, a comprehensive and complete analysis is given according to the problems which Ma-lan Noodles encounteres now. the analysis points out that there exists a poor science management concept, and it also points out the problems needed to overcome, namely, unstrictly standard execution, weak marketing and business culture, inadequate support from the headquarters and comparatively poor personal performance. F the author gives some suggestions based on the problem during Man-Lan Noodles management. And also hope the essay can provide a meaningful reference on the development of Chinese -style chain business.