Research On The Choice Of Business Model Of W Fast Food Company

With the improvement of living standards,the contradiction between the growing and unbalanced development of the people is becoming increasingly apparent.Among these,the catering industry is the most obvious.The 19 th National Congress of CPC also made clear that " People's health is an important symbol of the prosperity of the nation and the prosperity of the country.We should improve the national health policy and provide the people with a full-range and full-cycle health service.”Health includes mental health and physical health,have a healthy diet is very important.With the rise and development of the Internet,the catering industry has a more and more colorful business mode,and the original business model is also constantly iterating.There are more and more research and discussion on the innovation of chain type catering business model.However,it is not enough for small and micro catering enterprises or start-up catering enterprises.This article takes the entrepreneurial catering company W Fast Food as the research object,adopts literature review method,empirical research method and other research methods.First,through the Potter Five Forces model and SWOT,the market environment that W Fast Food faces in the Dalian market,as well as the internal strengths,weaknesses,and external opportunities and threats are analyzed.Secondly,according to the analysis,several business models that help to develop are found.Thirdly,a comprehensive analysis of W Fast Food is made through the business canvas,and the alternative business model is selected to best suit the development of fast food.Finally,the selected business model is further refined and compared with the existing business model.W Fast Food chooses a customer-centric business model,focuses on the construction of the WeChat community,adjusts product categories and costs,builds barriers to competition for fast food,weakens competitive methods such as “bad competition” and “low-price competition,” and establishes W Fast Food exclusive food the core competitiveness.