Internet Marketing Research Of Facing To Individual Consumer

Along with internet's swift development,the internet marketing indubitable has become the key point which the enterprise pays attention. In this, how to analysis goal consumer's individual consumption behavior correctly, and formulates the corresponding internet marketing strategy, has become the most important thing!The former internet consumer studies, although subdivided the internet consumer as individual consumer and the association consumer, but, studies regarding individual consumer involves not many. This paper aims at the environment of internet transaction, takes the object of study the internet individual consumption behavior.The full text altogether divides into five parts:The first part mainly explained that this paper the writing goal is based on the individual consumption behavior, through using research technique discussion enterprises and so on comparative analysis, system, quantitative analysis develops the marketing strategy which and the marketing strategy combination the network marketing should adopt, is for the purpose of developing the network marketing to the enterprise to provide the instruction.The second part of this paper carries the marketing, the internet marketing, consumer behavior's correlation theories on the comparative analysis, summarized our country internet marketing characteristic, explores our country enterprise internet marketing the development path, constructs our country enterprise internet marketing strategy system.The third part summarized under the internet environment, the consumer individual consumption behavior affects to the enterprise marketing's five aspects. Pointing out: In the product, the fixed price, retailing, promote sales the difference which four aspects and under the entity marketing environment affects, and gives the conclusion to the enterprise credit approval and credit crunch's influence.The fourth part has analyzed the consumer internet individual consumption behavior and with the enterprise marketing strategy relations. Proposed based on the individual consumption behavior's internet marketing 5C strategy, this series strategy embarked from network individual consumer, has formed an overall marketing strategy system. And includes take the consumer demand as the central product strategy; Based on consumer behavior fixed price strategy; Convenient strategy of consumer's retailing; Attracts the consumer vision the promotion strategy; Lets credit strategy which the consumer trusts. The internet marketing enterprise needs to understand the first goal customer community, based on this chooses the appropriate internet marketing strategy, can cause own enterprise to obtain in the internet is better, the bigger development opportunities.