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The Research About Idea Skin Company Consumer Digitalaccessories Network Marketing Strategy

Posted on:2015-11-13Degree:MasterType:Thesis
Country:ChinaCandidate:W L LiFull Text:PDF
GTID:2309330464974471Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since entering the 21 st century, from traditional offline marketing mode new mode transition gradually into Web-based. In the era of network marketing environment, companies using their own strengths and resources, how to network electrical shock, became inevitable. Network marketing does not replace traditional marketing methods, but the enterprise of the future, if you can’t adapt to the trend of network development, will be eliminated. Based on this, in traditional and new marketing model, enterprise-marketing strategy of choice for most new issues to the business, or even than the survival of the business.Through a combination of their own advantages, using a variety of channels effective, targeted Internet marketing strategy, you can indirectly boost corporate profit margins, costs of traditional savings modes due to agglomeration of the Middle, IdeaSkin As a new enterprise engaged in consumer digital accessories, you want to stand out in the fierce market competition, expanding with broad user share, growing businesses.Check out this article on the basis of a large number of domestic and foreign-related literature, mining Director for in-depth analysis IdeaSkin In network marketing business realities and the problems encountered in the development, combined with network marketing direct marketing theory, network theory, such as the theoretical basis of constructing full text, while some traditional marketing theory, theory and practice research methods, IdeaSkin How to conduct network marketing companies, conduct an in-depth discussion on choosing the right Internet marketing strategy and research. IdeaSkin companies in meeting the diverse buying consumer filled with sheer personality and individual requirements of product strategy, consumer buying behavior of network based on network pricing strategies, facilitate network channel strategy, consumer promotions put forward some feasible proposals, such as multiple perspectives and methods.This paper is divided into six parts, parts break down as follows:The first section is the introduction, main overview the purpose of this study, the significance, background, the research methods, formulation of framework, and briefly describes the current status quo of theoretical study at home and abroad.Section II summary of the theory of network marketing, and introduces basic concepts and theories of network marketing.Section III-consumer digital parts industry development status quo, introduces online marketing market size and application of basic patterns in consumer digital accessories industry, marketing consumer digital elements of description of the accessories industry.The fourth Festival for IdeaSkin The company, IdeaSkin Analysis on advantages and disadvantages of the company through analysis IdeaSkin Company’s marketing realities, problems and status of the in-depth study.The fifth section is based on the analysis of the previous section, further discussion at the Internet marketing strategy, targeted to formulate the company’s online marketing strategy, and meet consumer psychology, source selection, and outreach strategies put forward ideas and methods.The sixth section is the conclusion; made enough hope IdeaSkin Construction of Web marketing company has reference value, another brilliant.
Keywords/Search Tags:Internet Marketing, IdeaSkin Company, Consumer Digital Accessories, Marketing Strategy
PDF Full Text Request
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