An Empirical Research On Partnership Of Fresh Fruits Supply Chain

This paper apply the partnership model (Lambert, 1996) to study the status of supply chain for fresh fruit. It will describe the current situation of the fresh fruit supply chain in nanjing based on the survey from the wholesale market; compare the partnership between wholesaler and his upstream partner, also the partnership between wholesaler and his downstream partner; analyze the partnership between wholesaler and the different type of upstream partner; analyze the partnership between wholesaler and the different type of downstream partner. Multiple linear regression was applied to study the influence of the willing of cooperation with supermarket on the income of wholesaler, including other factors on their income.A survey of 128 wholesaler from three wholesale market in Nanjing was conducted, including Sanchahe fruit and vegetable trading market, xiaguan fruit trading market, and center of fruit wholesale market in Nanjing. The respondents occupy about 30% of the total wholesaler which have shop in the market.The findings of empirical research indicate the higher level of partnership is more fit to wholesaler and the planting organization on his upstream than the scattered farmers. The higher level of partnership is more fit to wholesaler and the supermarket or distribution center of supermarket than the scattered merchant located in nanjing, testifying the first and the second hypothesis. There have some differentia when study is conducted between wholesaler and his upstream partner and his downstream partner.The result of multiple linear regression indicate that the income of wholesaler who willing to cooperate with supermarket is less than the others. It can't testify the third hypothesis.