The Research Of The Relationship Marketing Strategy By Suppliers On The TDBN Corporation

With the market compete day by day, the suppliers were more and more mature. The enterprise intensely felt the value chain of supplier and enterprise's be closely connected. As the one of on the scale of the biggest enterprises for the the research and developed manufacture as well as domestic coal machine manufacture industry national. A great many of the raw mechanical material are purchased from the supplier market every year.The department did care about somehow guaranteed to carry on production activity according to the plan purchase material, it also usually based on material price, but it does not care that develop relationship of the essential supplier in supplier's choice. Its consequence causes the TDBN Corporation at present profession status to have the drop, the existing better supplier market share also gradually is nibbled by the competitor.Obviously, it is urgently that the research on the supplier markets relationship strategy to the TDBN corporation.This article according to the related theory of the supplier marketing, firstly it analyzed the supplier market at present of the TDBN corporation and mastered the market situation now; Then took the TDBN corporation external cooperation supplier as an object,.Then it is based on the essential benefit conjunction under the value dimension of distinguishes the TDBN corporation and the external cooperation supplier relates, and has divided the relationship level between the TDBN corporation and the external cooperation supplier; According to divide the different relationship level, has produced in view of the external cooperation supplier's connection, relationship, response, repayment strategy, for guarantee the relational marketing strategy completely implement; Finally, the article proposed four aspects such as built up the related marketing idea of the supplie, reasonably implement the management of the supplier, pay attention to other related market as well as to strengthen the supplier information system to manage the corresponding countermeasure.This article took the supplier market of the TDBN corporation as an object, researched its relational marketing strategy, it has the important research significance, and has the certain reference value to the correlation enterprise.