Study On Chinese Footwear Export To The EU Market

Chinese footwear industry has been developing fast in recent 20 years. It has got brilliant achievement as "No. one output and No. one exportation country in the world". Although China is acknowledged as a big country for shoe-making in the world, it is still not a great power in producing shoes. Right now, China has come into the "back transition period" after its entering the WTO, and Chinese leather industry has become one of the largest industries that encountered "siege" in global trade frictions. The fast development of Chinese footwear industry has threatened shoe-enterprises from other countries, especially the EU. In addition to the anti-dumping complaints, the EU has also set many barriers to stop Chinese shoes entering its market. And the EU has imposed a two-year and up to 16.5% antidumping tax on Chinese shoe leather since October 7th, 2006. However, Chinese shoe-enterprises have become more mature. They are not as worried as before about trade barriers and anti-dumping investigation. They begin to respond actively to all kinds of trade barriers and have jointly fought for their reasonable interests. Faced with so furious competition, Chinese footwear industry has its own strength and opportunity, but it also has many weaknesses and threats. Chinese shoemaking enterprises should take active measures instead of complaining, create more brands instead of quantity increase, seek harmony and avoid conflicts. The government, chambers of commerce, unions, trade associations and other organizations should also closely watch the developments of the situations, do the job of "transmitting messages", and organize enterprises to positively respond to the lawsuits. As long as Chinese shoes bring comfortable sense and good feel to the people in the world, Chinese footwear industry can find its place in the international market. Chinese footwear industry is sure to develop healthily, and it will definitely have a bright future.