| Information and communication technology change with each passing day, work, lifeand learning mode of action is the new trend of the world, the key elements and to improvethe competitiveness of individual and national action. First introduced the enterprisebusiness development status, industry chain status and technical environment, and analyzesthe present situation of the marketing company faces, points out six problems in marketing,then using the method of SWOT analysis to analyze the competitive situation of Fcompany faces, strong, weak, face opportunities and challenges are described for Fcompany, combined with the actual situation of the market potential demand and points outthe development direction of mobile communication market and the development trend ofthe future.Data mining and user research based on Chongqing mobile F branch existingcustomer, according to the user’s consumption behavior, consumption psychology andpopulation variable characteristics of the user market segmentation, the communicationmarket predict overall potential and target market positioning, is proposed in this paper tokeep old customers at the same time, the rural market, the market is the main student thenew market. At the same time, the study in the digital network trend, inter industryboundaries become increasingly blurred, cross industry cooperation and competition isincreasingly fierce; the telecom bandwidth demand grow with each passing day, the futuremarket potential; data network gradually replaced the traditional voice communication; bythe telecommunication industry revenue can know the traditional voice income continuedto decline, but in telecommunications communication data trend, mobile Internet andbroadband Internet revenue will continue to grow; production mode to the customerorientation, customized services, the industry must fully understand customer preferencesand needs, and actively build market segmentation, create differentiated services, masterniche market habits. |
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