Research On Competition Strategy Of Zhong Lian Lu Hong Cement Company

In recent years, along with the China market economy developed swiftly and melted into the global integration, as well as people's substance and spirit level increased quickly, the present industry also developed rapidly. But we also have to realize soberly that, in our country the present industry still have many problems.The resource limitation and restriction is becoming more and more obvious during the rapid development of Zhong lian lu hong cement Co., Ltd., In order to speed up its industrial structure adjustment and realize its sustainable development, and enlarge and strengthen the enterprise size, Zhong lian lu hong develops the Coal Transformation and its intensive processing project as its core business based on its advantages in industry, technology, capitals, management and brand.To ensure the smooth and health development of the cement Industry, the strategy guiding thought, planning idea, implement step and assuring measure of Zhong lian lu hong are provided in this article through analysis of its geographical advantages, resource advantages and the extreme importance of the sustainable development of Zhong lian lu hong, and analysis of the cement industry construction background and the strategic analysis of cement developing tendency domestically and abroad.The research result of this article will give an important reference for Zhong lian lu hong to work out its development strategy of cement industry and will speed up development of this company and other constructions of important projects.