The Marketing Strategy Research Of Zhe Jiang NF Cement After Union Restructuring

For China’s economic development is very fast, the act on cement is more and more important in the national economy. Cement is a very important & basic raw material in the national economy, at present, there is no any other material which can instead of it in China and abroad.In 2013, The actual production of Cement has reached 3.29 billion tons in China, The production ability is more than 30%, The total demand of cement is nearly 2.4 billion tons in China, Supply more than demand, The overcapacity is very serious, The market competition is also unduly, The profit of the line is in low level, Cement industry is a traditional industries but huge overcapacity, and for market competition is unduly, cement products is also a highly homogeneous products, cement industry was in a large-scale joint restructuring after 2007, the market is gradually entering the relatively and healthy rational development way. Following the price, promotions and other marketing strategies policy homogenization, research marketing strategy has become a priority strategic marketing development.This text is study Zhe Jiang NF Cement Company as research subject, It has done a lot of research work, and collect a lot of information, check the construction. Status widely of Zhe Jiang NF Cement company marking strategy, the survey results were analyzed in depth by Zhe Jiang NF Cement Company in recent years, In-depth analysis of the current internal and external business environment in which companies and regional market characteristics, identify their own shortcomings through a comprehensive analysis of the marketing strategy to explore solutions to the construction of methods and ideas through this study that strengthening strategic research Zhe Jiang NF Cement company’s marketing headquarters market coordination, mechanism must be established to determine the internal cross-market each competent regional companies, while strengthening the marketing management team building.focusing on regional differences, optimize marketing strategy design, value-added services to support and promote the transformation, upgrading dealers to improve the channels and distributors of the management, focusing on customers’ service system, construction between logistics and distribution system, then ultimately create a sound Zhe Jiang NF Cement company’s marketing strategy. So the study of Zhe Jiang NF Cement marketing strategic management is very important, We can establish a stable, efficient marketing strategy network, creating a competitive advantage, promoting enterprise development to keep strong developing, Zhe Jiang NF Cement Company remain undefeated in the increasingly fierce competition in the market land, The other relevant companies also have reference on this industry marketing strategies.