The Research Of Trust In Family Business Of China

Trust is the key point of every kind of business deals. It is the basic of enterprises to exist and develop. The family businesses have developed greatly from the reform and opening-up. It is merely attributable to the trust among the members in the family business that is based on kinship. This kind of trust brings down the cost of family business' run and deal. Then the family business can get a superior position in the intense competition.However, the whole trust environment is not good enough in the present China while it is seriously lack of institutional consciousness. The family businesses generally adopt the innate special trust but not the general trust based on institutional restriction. It concretely expressed that extremely trusting the people in the family and suspecting the people outside of the family when the enterprises choose the employees. It is hard to coordinate the contradiction of the rising demand of the trust resources in the process of the enterprise's growth and the severe lack of the trust resource in reality. So the mistrust of the outside resources usually blocks the development of the enterprises. The family businesses come up against the bottleneck of trustresources' shortness when the enterprises expand their scales--Theycann't employ and keep the people who can favor the enterprises' expansion.In the first this article analyzed the family business trust's concept and classification,the features of social trust of China and the trust's current situation of family businesses in China; then contrasted to the family businesses' trust expansion process in the foreign countries which have the advanced market; finally concluded that the trust resource is in the corn position in the growth process of Chinese family businesses. This article probed the way to expand the family business's trust resource. That is, in the short run we cann't change the social trust environment, the family businesses can consolidate and strength the innate and the acquired trust models; in the long run, the essential way to solve the problems of trust resource shortness is improve the social trust environment, through institutional change and institutional innovation, we can complete the trust model based on institutional restriction, then the trust resource can be drainless.