Marketing Culture Comparative Analysis Between China And Korea

Culture, has long been considered as one of the uncontrollable elements composing objective circumstance encountered with business management. However, it is found in marketing practice that commodity exchange in marketing activity is by no means a mere exchange phenomenon; nor is it a simple reflection of production relation; but a manifestation of commodity culture phenomenon. Culture runs through the whole process of marketing activity, which is the kernel of marketing. Therefore, to strengthen culture construction is a necessary measure to promote enterprises' development.Korea is a friendly neighboring country of China. Though both China and Korea belong to oriental culture circle based on culture of Confucian school, influenced by history development, peculiar national factors, national convention, social custom and other factors, they have great difference in terms of national culture. Once this kind of difference permeates into marketing administration, various marketing cultures come into being. These days, more and more Korean enterprises, together with other countries', are running business in China; meanwhile, China has entered Korean market, which makes it necessary and worthwhile to study comparison of marketing culture between these two countries.It is a new train of thought for enterprises to strengthen their competition by means of marketing culture. Transnational corporations have to take cultural elements into account not only while doing international marketing, but while doing domestic marketing as well. This phenomenon is, on the one hand, the natural result of more furious competition of business marketing; on the other hand, it is an inevitable option of enterprise while doing marketing in order to get the dominant position in competition. By comparing and studying Chinese and Korean marketing culture, this paper is to promote permeation, mixing and reform between China and Korea so that both these two countries' marketing culture will prosper, which does contribution to development, expansion and prosperity of both countries' business. This is what purpose of my chosen topic and my efforts to launch relative study.I'm an international student from Korea. While majoring in Master of Business Administration degree, by means of studying specialized course, practical investigation and research, and research in question for study, I have realized, to the development of enterprises, the importance of marketing culture. But constricted by limited Chinese level, there will inevitably be incorrect or wrong points in my paper. If so, I plead with you for experts' correction.