History And Culture Tourism Attraction Tickets Pricing Mechanism

Scenic ticket price is reasonable to develop, not only related to the vital interests of tourists, but also affects the long-term development of tourist attractions. Has a fair and reasonable pricing mechanism scenic spots, it will help safeguard their own interests of tourists, but also conducive to the promotion of sustainable development of tourist attractions. In this paper, the pricing for domestic and international tourism scenic spots, and related content have sufficient knowledge and understanding, based on the history and culture class tourism area selection for the study, and constructed in accordance with the historical and cultural value class tourist attractions comprehensive evaluation system, obtained directly History and Culture class tourist attractions combined value of the coefficient, to reflect the history and culture class tourism area comprehensive value, and combined with the history and culture class tourism area of nvestment and China’s specific national conditions, to develop in line with China’s actual situation of the historical and cultural tourist attractions class ticket pricing mode; at the same time, this paper selects six-level evaluation factors of historical and cultural value system integrated class tourist attractions and 21 secondary evaluation factors consisting of three lanes together constitute a comprehensive evaluation index value, using a Likert Scale each index measured a total of 400 valid questionnaires were collected, accordingly lanes ticket prices empirical study, drawn three lanes ticket prices too high; Then, we use game theory for Three Square seven Lane ticket pricing mechanism were analyzed, and optimized Sanfangqixiang ticket pricing reasonable proposals. Finally, respectively, from the impact of two factors and stakeholder perspective of historical and cultural tourist attractions class ticket pricing mechanism proposed optimization initiatives.