Research On Valuing Goal Enterpris In Strategy Merges

As a competitive system in market, strategy merges can optimize the allocation of resources, adjust industrial set-ups, realize rapid expansion of production and capital effectively. Strategy merges are a double-edged sword. Many enterprises made blindly strategy merges so they fell into erroneous zone and trap. Strategy merges should be not only considered in enterprise strategy angle, but also in financial control angle in order to ascertain the feasibility of strategy merges.Based on the theories of enterprise strategy and enterprise valuing and its special requests of strategy merges, the paper will design a enterprise-valuing combination model. The model will value inherent values of goal enterprises by the improved cash current model, and value the strategical cooperation value of goal enterprises by the added cash current model, which carry out quantification appraisal of strategical cooperation value firstly. Finally the paper will estimate the value of the Handan steel Cooperation in Baoshan Steel's strategy merge to Handan steel.The paper will impel our strategy merges and enterprise valuing with theory support.