Development Strategy Study Of Xiangda Real Estate Company

The strategical research of the real estate development is a very important factor for the real estate company to solve in the development of real estate management & exploiture. Whether the strategical is right or not will decide the real estate project success directly, what's more, it has a practical and deeply influence to the economic benefit and social benefit of the real estate investment.In this thesis, the strategical development of Xiangda company was systemic studied according to the analysis of company's interior & exterior environment. Depending on the analysis tool of SWOT , single economic data was not the key for decision making in the strategical development of real estate project. We must combine the current situation with the advantage of the company and avoid the inferior situation and threat if you expect the company get a long better development. Only in this way the company can get a harmony development therefore gain the win-win profit situation with society.Xiangda real estate company was established at the middle of 90s, it has developed approx 500,000 square meter house project in Tianjin City after many years development, and it had gained a good reputation in Tianjin real estate market. But in the recent years, due to the changing of our state real estate policy and the revival of Tianjin city real estate market, Xiangda company is confronting more and more severe pressure from the market position and more powerful competitors entering increasingly, which brings much challenges to the foreground development and the strategical management of the company.According to the analysis of Xiangda company, the strategical development tools was taken into the practice which will help real estate company to gain the best exploiture mode in the multi-project's strategical development, also do a beneficiary complement to the study method of the project strategical development.