Study On Value Delivery System Based On The Time-based Competition

Value delivery system of a product is one of the most important process to realize the value of the product, which includes the whole supply chain system and the marketing network of the product. The operational aim of value delivery system is to maximize the products' value,which will be delivered to the end customer and realize the profit of member companies participating in value creation at the same time. Value delivery system can be divided into two parts since every part has its own different function: one is the supply chain system, the other is the marketing system, which will be discussed separately later. However, we must consider the influence on product or band value both from the strategy choice in supply chain system and from the implement effect of marketing policy integratedly.The essence of time-based competition involves compressing time in every phase of the product creation and delivery cycle, which becomes one of the most important strategies for enterprises nowadays. Enterprises take quick response to the demands of customers and rapid introduction of new products as the main strategic target and possess competitive cost and products' quality at the same time, so they have to reduce the process time of product planning, developing, producing, sailing and transporting. With product life cycle becoming shorter and shorter and demand forecast becoming harder, time-based competition between enterprises is very necessary.Research on value delivery system in time-based competition is to control the product stream, stock and cost to maximize the value that delivered from the system to customers, considering the influence of product life cycle on the product demand and price simultaneously. It is because that product's demand and price are always the main factors to prove whether a product possess advantages in competition or not. And in time-based competition, these factors are also sensitive to time, each of which change dramatically in different process of life cycle of product. So, in this paper, we will forecast the product's demand and price at some moment by using forecasting model in marketing and the results will be involved to compute how much the product value is in the value delivery system, which is the criterion to consider the advantage that of a company, even the value delivery system achieved after time-based competition.This paper has five chapters. In Chapter One, I introduce the concepts of value delivery system of products and time-based competition. In Chapter Two, I firstly analyze the necessary conditions and the components of the operation of product's value delivery system; Secondly, I study on the every tache in value delivery system to make clear that the function of each tache in product's value creation and addition. In Chapter Three, I firstly discuss the operational frame and classification of product's value delivery in time-based competition. Secondly, I analyze the tactics of time-based competition in supply chain system and the marketing system, both of which compose the whole value delivery system. Thirdly, I analyze the factors that must be controlled in value delivery system. In Chapter Four, I set up a multi-objective optimization model, which is a mixed-integer nonlinear programming problem. There are two objects, one is to maximize the value stream that in the value delivery system, the other is to minimize the operational time of the whole system. Finally, I take apparel industry as an case to appraise the effect of the tactics that implemented in the system.