On Strategy Analysis

With China economy sustaining growing, most corporate enterprises will face serious challenger under new competition environment. More and more companies have been encountered"bottleneck"in their way of growth. How to jump from old traditional model to brand new area and increase capacity and capability, we think we should review and evaluate the growth plan of the company from strategic point of view, by using strategic analysis tools as theoretical basis to analyze company's internal resource and external environment. Identify and choose those effective strategies which are important to company surviving and long term continuous development plan. By utilizing company's itself advantages and rationalized resource adjustment. Improve advantages resource and minimize disadvantages, utilize market opportunities, avoid risks, therefore company can continue grow healthily.In this research paper, we've introduced the basic concept, analysis'methodology and developing process of strategic management. Emphasize the importance of effective strategy analysis and strategic management.,by using Zhejiang Qianjiang real estate Company as business case, combine strategic management and company actual status, mainly using SWOT tool to analyze company internal and external environment, therefore raise the proposed strategy for Qianjiang company.