Research On Transformation Strategy Of State-Owned Overseas Trading Corporation

In recent years, with the globalization of acceleration as well as China’s foreign trade system reform continued to deepen, the State-Owned overseas trading corporation survival environment is gradually changing, competitive situation became more and more severe, operating pressure became more and more big, the enterprise strategic transformation request also became more and more urgent. This paper presents a strategic transformation of the State-Owned overseas trading corporation management theory, analysis of the State-Owned overseas trading corporation that should take strategic transformation theory to guide the implementation of the strategy of the conclusion. Through the relevant practical experience and academic research results summarized, and the current status of several State-Owned overseas trading corporation, facing threats, problems, advantages and disadvantages, possible opportunity and other aspects of in-depth analysis by means of SWOT analysis, described the state-owned foreign trade enterprises in the current changes in the external environment, national policy adjustment, especially in front of the encounter after our country joins WTO transformation, accelerate the strategic transformation, to seek survival and development has become an inevitable trend.This paper takes A company as the case study object, by analyzing the SWOT matrix of A company, provides the choice direction for the strategic transformation of A company, to discuss the implementation of the strategic transformation in the direction of the reform of the enterprise competition ability construction, innovative business ideas, business structure optimization and adjustment of the organizational structure, especially for the effectiveness. Based on the above work, put forward the implementation of the strategic restructuring of the State-Owned overseas trading corporation suggestions: In the market environment, policy and the complex background, the "centralized management, professional management, the implementation of the transformation of the industrial chain collaboration", re-shaping the state-owned foreign trade enterprise advantage and core competitiveness. The purpose is through the typical problems of survival and development of traditional State-Owned overseas trading corporation encounter in the process of change in the external environment, the discussion and practice, the State-Owned overseas trading corporation reform in order to adapt to the market, the environment, accelerate the transformation strategy, seeking thinking for enterprise survival and two entrepreneurship development and actively explore, to provide a little reference and the inspiration for the implementation of the strategic transformation of other foreign trade enterprises.