| It has been a trend that automobiles get all-pervading in modern China's society, namely more and more families will purchase vehicles for their domestic usage in the future years. All of those are based on current degressive prices, newer products portfolios and more consummate after-sale services. It is necessary for every automobile manufacture and dealer to acquire customers'buying behavior, and analyze their various motivations and certain influential factors. Therefore, the characteristics of products portfolios will be in accord with customers'needs. This dissertation aims to reveal the situations of current China's vehicles consuming for domestic use through researching customers'psychology and characteristics as groups. Meanwhile, we can lay out certain focuses and sensitive factors of potential customers in the market. First of all, vehicles are becoming a very important luxury consuming products with the increase of people's disposable income in modern society.Secondly, vehicles consuming holds the similar characteristics to the other luxury products consuming. Its buying behaviors are connected with consumers'social class, education level and individual psychology. Through abundant researches, it has been proved that there are very tight relations between consumers'life style and buying behaviors. All the factors of education, social classes, individual psychology etc. will pose very important influences to their consuming behaviors.From the aspect of social science, the groups'analysis of various consumers'needs are fatal in the market, which posses the greatest values for automobile manufacturers and sales personnel. In this fiercer competitive market, automobiles can get the customers'fancy only with the characteristics of safety, comfort and economical energy costing. The majority of buyers realize that safety is the most important feature. If automobile dealers make more efforts on advertising the vehicles'safety, that can contribute more to the products selling. |
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