The Research On The Role Of Consuming Habit In Company Marketing Strategy

This essay analyzes different levels of consuming habit and different characteristics and elements of consuming groups, illustrating the important role of consuming psychology had played in setting a scientific marketing strategy for companies. Only based on this can the marketing strategy attract consumers and raise company profit. According to the competition environment in reality and common managing conditions, it analyses and researches on how to set company marketing strategies, also providing some marketing methods and suggestions, which will help companies in clarifying the whole marketing condition and making right marketing decisions.Taking bank card market as an analytical example, it introduces a brief development history of bank card, which, obviously, shows that the"consumer centered"concept acts from the beginning till the end. Different conclusions have been made through analysis of the bank card market data, based on which to make service pattern and marketing strategy. It sums up all the successful experiences of the bank card marketing, analyzing and researching the decisive influence of consuming habit on bank card marketing. To develop new services according to consumers and reinforce regular consumers and respect their consuming habit, attracting new consumer on the basis of better service, meanwhile, it is needed to extend new service categories according to consumer's habit. It is more persuasive to explain the close relations between the consuming habit and marketing strategy making through these specific facts.It talks about the importance of the development and formation of consuming habits of the company target consumers, using the theoretical conclusion and analysis of the development of bank card. It provides a few suggestions and systematic guiding advices to current companies.Of course, it takes a long time to foster consuming habits and a lot of factors are...