A Research On The Consuming Behavior Of Physical Examination Tourists At A Professional Center In Xiamen

With the improvement of the residents' economic income,the traditional physical examination service has been unable to meet the deep-seated needs of consumers,gave birth to the medical tourism industry.Consumer continue to pursue on the dual needs of physical examination and tourism,and people with such needs are expanding.As a tourist city and regional medical service center,Xiamen has a wealth of tourism resources and the provision of physical education services,but its physical examination tourism industry is still relatively backward level of development.Therefore,at home and abroad the research present status of physical examination tourism is lacking,especially research on consumer demand and consuming behavior.lt is necessary to strengthen the investigation and research on the tourism industry,to help Xiamen to enhance and promote physical examination tourism.Based on the above,this paper defines the concept of medical tourism,physical examination tourism and medical tourism consumption behavior through comprehensive domestic and foreign research,and takes the consumer groups of the professional medical center as the object.The consumer psychology influence theory,Consumer demand level theory,consumer decision-making theory and other related theories as the basis,using the literature search method,field research visits and questionnaire survey,to investigate the characteristics of physical examination tourists,analysis of the group's consumer demand and consuming behavior.So as to grasp the development trend of Xiamen physical examination tourism industry,enrich the theoretical connotation of medical tourism;at the same time to seek through the tourism industry and the medical industry integration of infiltration and development,to achieve industrial transformation and upgrading of personnel to provide useful reference for the government to develop relevant industry support and Promotion policy to do reference.In this paper,through the study of the characteristics of tourists and consumer behavior analysis.There are the following conclusions:Physical examination tourism is not really into the mass consumption stage,the customer group is mainly high welfare working class;physical examination tourism is often the basic needs of consumers to be met,the focus on a higher level,a deeper level of physical and psychological dual Demand,while the needs of the target groups are mainly affected by the pay and benefits and other factors;physical examination tourists travel out of the main performance of the health inspection services in the desire and the pursuit.In decision-making,various senses and attitudes are influenced by "Circle word of mouth";in actual consumption,people mainly use the weekend to go to offsite on vacation,at the same time to participate in physical examination;reflecting the following consumption habits:short-term travel,short-time stay,parent-child travel accounts for a large proportion.From the perspective of evaluation behavior,the intention to repurchase and recommended intentions are higher,and positively correlated with satisfaction of physical examination.