| IPTV developed in the bud in 2005. In 2006, IPTV platforms had increased to hundreds, which called the video year. In 2007, IPTV had competed in chaos. High user tack formed relative advantage in the fine sorted area, and some of the platforms formed vantage. Since IPTV developed so fast, each aspect of the chain had been appeared disordered.As the IPTV market growth, content providers can not act in concert with it. Content problems had not been solved effectively. Homogeneous, piracy and shortage limit IPTV development.As a result, IPTV has to evaluate the contents value. On the basis of content provide production, IPTV platforms comprehensively evaluate content value, which can measure contents different importance and influence. And then to help the platforms locate the unique feature. When IPTV can choose the high value contents effectively, they can form the content rampart, which will push the IPTV growth.Considering IPTV has various performances, the thesis chooses video online platform as the research sample. On this basis it studies how to evaluate content effectively. Definite the content evaluating index can help video online platform measurement that can promote the platform completing individual service location. Therefore, it can help the platform competence and development healthily. |